​My Business Model
​​Right now, this is a one-woman show, but I hope that will soon change.​
​
The goal is to provide a space for my fellow badass, wild and talented educators to do what they love and what they're amazing at while getting paid what they're worth.
​
They have decades of knowledge and experience. They should be paid for it.
​
Because the dentist won't accept 'but it was an amazing experience' in payment. We do have incredible experiences, but we have bills to pay just like everyone else. ​​
Pay structure at Wayfinder Outdoors is the opposite of most outdoor companies. At almost every other outdoor adventure company, the people taking clients into the wild get paid the least, and the people sitting behind desks get paid the most.
​
My business model flips that- putting instructor pay at the top of the priority list, second only to safety.
​
Every aspect of the business flows from that. The bulk of money from a class or course goes to the instructor delivering it. Wayfinder Outdoors subtracts operating costs (like insurance and permits) from the total amount paid by clients and the instructor gets the remainder.
A Household
A household uses money as a resource to add value to the lives of the people in the household. A (traditional) business uses people as the resource to add money to the business. -@weaselle
​
My goal is to run Wayfinder Outdoors more like a household. The money the business makes is used to add value to my own life, the lives of my fellow badass instructors, and the greater community. And we'll do that by providing our clients with incredible, life changing experiences.
​
Get connected
Subscribe to our once-a-month emails for local foraging reminders, rewilding events, upcoming trips, and classes.